We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK).
Data we collect from your activity on the Website.
As you use the Website and personalise your account, we collect data about your activity on the Website. This includes things like:
Information on what you buy and how you use the Website.
We may receive information about you from third party sources, such as data aggregators and from third parties to whom you have given permission to share your information. For instance, by registering for the Website using Facebook or another social network, you grant permission to that network to share your details. Depending on the network rules and your settings on it, this may include data such as your marital status and other information.
We use the personal data we collect to provide the Service, to customise and improve your Pricemasher experience, to make your experience as enjoyable and efficient as possible and for commercial purposes.
Use of Information to Customise and Improve the Pricemasher Experience.
We want your shopping experience on Pricemasher to be as enjoyable as possible. We will collect the data about your shopping activities and preferences to customise your account (in addition to how you customise it yourself) and to enable us to provide an efficient and user-friendly service. We will also use it to improve the quality of the site.
We use your email address to communicate with you. Some of these are service emails and are so we can communicate with you about site updates or your activity on the site. For instance, we may send you service emails after registration for the Service, notifying you of your registration details and to contact you about the status of ratings or reviews you have submitted using our Rating and Review Service or other Services
In addition, from time to time we may email you marketing emails with Website news and updates or details of sales offers or promotions. These may be marketing for the Website itself or on behalf of third parties. We may also contact you for market research purposes, either for commercial purposes or so we can get feedback about the Website.
Aggregate information is data we collect about a group or category of products, services or users, from which individual user identities have been removed and from which it is not possible to work out individual customer identities. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but all such information will be anonymised and no identifying information will be included in the resulting data.
Aggregate data helps us to understand trends and customer needs so that new products and services can be considered and so that existing products and services can be tailored to customer desires. We use and disclose anonymised aggregate information to provide other products and services, as well for the purposes of evaluating and improving our existing products and services. We also sell such aggregate information, both via our business insights website and through other channels.
We may transfer our databases containing your personal information if we sell our business or part of it and engage in another similar corporate transaction..
We will share personal information where we are required to share your personal data in order to comply with any legal obligation.
We may share your personal information with other third parties with whom we have a partnership, but only if you have agreed to let us do this.